7 Things to Put Your Small Business on the Nice List

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As of this writing, there are about three weeks left in the largest retail spending season of the year. If you own a small business and you want to ensure you bring in the most revenue possible in the next several weeks, there are a few things you must have in place....

How to Embrace More Than Just Christmas in Your Business

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The holiday season is a time of joy, celebration, and increased consumer spending. For small businesses, this time offers a tremendous opportunity to maximize sales and connect with customers on a deeper level. But if you think of the holiday season as just...

Harnessing the Fear of Missing Out During Small Business Season

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Years ago, when Black Friday was one day and not six weeks long, I suffered from fear of missing out (FOMO) when it came to bargains. I felt (which was indeed the marketer’s goal) that I had to buy at that moment or risk being charged more later. Rarely was I ready to...
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