Harnessing the Fear of Missing Out During Small Business Season

Years ago, when Black Friday was one day and not six weeks long, I suffered from fear of missing out (FOMO) when it came to bargains. I felt (which was indeed the marketer’s goal) that I had to buy at that moment or risk being charged more later. Rarely was I ready to...

16 Questions to Use to Prepare for Small Business Season Success

Written by Christina Metcalf Do you find yourself wondering how you’re going to compete with larger, national stores with big marketing budgets and attractive loss leaders that bring in a crowd? How will you capture the attention of local shoppers, dinner, or service...

9 Tips for Creating an Instagrammable Holiday Season

The holiday season (and Small Business Season!) is upon us! It’s the perfect time to capitalize on the festive spirit to attract customers and boost sales. As a small business you also want to invite people to linger, especially if you’re in retail. According to...

Advanced Office Technology Celebrates 40 Years of Success

Brewster Chamber has had the pleasure of witnessing longtime member, Advanced Office Technology, grow and evolve over the past 40 years. From humble beginnings to becoming a local leader in the industry, this family-owned and operated business has always put its...

16 Reasons to Shop Local Instead of Online

There is nothing more convenient than whipping out your phone, typing in a URL (or opening an app), perusing offerings, and hitting a few buttons to buy something…anything…everything. We even get our groceries that way these days. But as convenient as online shopping...