The holiday season can be overwhelming with the twinkling lights, music, and crowds under the best of circumstances. For about 16.5% of the US population, overstimulation can be torturous. Over the last decade, sensory-sensitivity condition diagnoses, such as autism,...
The holiday season is a time of joy, celebration, and increased consumer spending. For small businesses, this time offers a tremendous opportunity to maximize sales and connect with customers on a deeper level. But if you think of the holiday season as just...
Years ago, when Black Friday was one day and not six weeks long, I suffered from fear of missing out (FOMO) when it came to bargains. I felt (which was indeed the marketer’s goal) that I had to buy at that moment or risk being charged more later. Rarely was I ready to...
Written by Christina Metcalf Do you find yourself wondering how you’re going to compete with larger, national stores with big marketing budgets and attractive loss leaders that bring in a crowd? How will you capture the attention of local shoppers, dinner, or service...
The holiday season (and Small Business Season!) is upon us! It’s the perfect time to capitalize on the festive spirit to attract customers and boost sales. As a small business you also want to invite people to linger, especially if you’re in retail. According to...
